News

Market research by rtk shows how AI is transforming the customer journey and how travel agencies can capitalize on this. Digital channels are playing an increasingly significant role in how travelers plan their vacations today. Search engines, travel portals, social media, and new technological applications are shaping the start of the customer journey—not yet decisive, but increasingly so. Against this backdrop, rtk conducted a … Read more

Why a travel agency? Because a vacation is more than just a click. With this clear stance, meinReisebüro24 is launching a comprehensive year-round campaign in February that confidently puts brick-and-mortar sales front and center. Under the tagline “Why a travel agency?”, meinReisebüro24 highlights the real added value that personal advice offers today and how it can be intelligently combined with modern technology. To … Read more

Ten travel professionals from rtk, Reiseland, and TVG explored the Sunshine State from October 14 to 22, 2025, at the invitation of Visit Florida and Discover Airlines. The week-long familiarization trip took them from Orlando to Fort Lauderdale and back to Orlando, combining tourist highlights, local insights, and memorable experiences. The goal was to showcase Florida as a multifaceted destination that blends nature, … Read more

Everyone is talking about artificial intelligence. But how can it be applied in a practical and meaningful way in travel sales? Answers to these questions were provided by the Reiseland and TVG Innovation Workshop, which took place in Mainz as part of the QTA Travel Summer 2025. The hands-on format brought AI to life: participants could explore, experiment with, and apply it in their day-to-day agency work. Read the press release

What happens when you combine a thirst for knowledge, a beach atmosphere, and strong partners? That’s exactly what about 30 second-year travel industry trainees experienced in late June during an intensive, hands-on training seminar in El Gouna, Egypt. Reiseland’s trainee academy, known as ProCamp, took place once again and once more offered a well-rounded mix of professional input, personal development … Read more

Hamburg, July 22, 2025. Glistening icebergs, endless expanses, and the midnight sun: for 23 travel agents from the Reiseland and rtk network, the Arctic dream became a reality. Together with HX Hurtigruten Expeditions, they immersed themselves in the fascinating world of West Greenland from June 21 to July 3, 2025, on an informational trip that was so much more … Read more

Networking, Expertise, and the Sounds of the North Sea: Reiseland and rtk have successfully launched their new “Cruise & Chill” event format. More than 140 participants from travel agencies attended the first two events in Düsseldorf and Hamburg—and the feedback has been overwhelmingly positive. “Many are already asking for a repeat—and that’s exactly what we’re planning,” says Dennis … Read more

Social Media Made EasyTravel agencies are under more pressure than ever before: providing personalized advice, researching offers, building customer loyalty, and maintaining a social media presence all at the same time—it takes time and energy. This makes smart digital solutions that noticeably simplify day-to-day operations all the more important. That’s why meinReisebüro24 is expanding the functionality of its digital assistant TONI to include the services of ViralSpoon—a … Read more

Dreamy days filled with sunshine, great service, and snorkeling funFrom May 15 to 18, 14 travel professionals packed their bags, soaked up the sun, and gathered inspiration. As part of an exclusive familiarization trip to Hurghada, Egypt—organized by Coral Travel in partnership with the 5-star Baron Palace Resort—participants were able to experience the perfect blend of hotel amenities, educational sessions, and … Read more

Effective immediately, not only RT Reisen travel agencies but also travel agencies from other chains can benefit from the PAYBACK program. This is made possible by an expanded partnership between RT Reisen and PAYBACK, which now opens up new marketing opportunities for the entire industry. Read the press release