Market research by rtk shows how AI is transforming the customer journey and how travel agencies can take advantage of it
- Already 14 percent use AI as a source of inspiration and ideas
- AI provides preliminary selection – travel agency handles consultation and finalization
- rtk is driving digital transformation forward with meinReisebüro24 and TONI
Digital channels play a significant role in how travelers plan their vacations today. Search engines, travel portals, social media
, and new technological applications shape the start of the customer journey—not decisively, but increasingly so. Against this backdrop, rtk conducted a representative market research study among travelers and those interested in travel in Germany at the end of last year. The study was carried out by mindline on behalf of rtk and provides up-to-date insights into the interplay of technology, inspiration, and advice. The study focused on the question of which channels travelers typically use to begin planning their vacations.
