New market research by rtk shows:
- The Sea Beats the Metropolis
- Unwinding is more important than adventure
- Travel agencies are indispensable for finding your way around
What motivates travelers today, and what does that mean specifically for brick-and-mortar sales? A recent study by rtk, conducted by the market research firm mindline, provides answers to these questions. Of particular relevance to travel agencies: Travelers’ preferences are clear and play right into the strengths of personalized advice.
To the press release
