Turkey sends a strong signal for summer 2026

Turkey is sending a clear, positive signal for the summer tourism season: During a recent one-day trip to Antalya, Thomas Bösl, spokesperson for the Quality Travel Alliance (QTA) and managing director of rtk, held key discussions with high-ranking representatives from politics, industry associations, and the hotel sector. The focus was on preparations for the 2026 summer season, current demand trends, and strategic … Read more

rtk is providing new momentum for Turkey, Egypt, and Cyprus through a social media initiative

With a targeted social media initiative, rtk is generating further momentum in sales for its traditional target markets of Turkey, Egypt, and Cyprus. The initiative is part of the “Travel Agencies Make a Difference” campaign, through which the partnership aims to highlight and specifically strengthen the advisory services provided by brick-and-mortar travel agencies. Read the press release

This Is How Germans Spend Their Vacations

New market research from rtk reveals: What motivates travelers today, and what does this mean specifically for brick-and-mortar sales? A recent study by rtk, conducted by the market research institute mindline, provides the answers. Of particular relevance to travel agencies: Travelers’ preferences are clear and play right into the strengths of in-person consultation. Read the press release

“Travel agencies make a difference.”

rtk Launches Industry-Wide Campaign for Travel Agencies Burghausen, February 9, 2026. With its industry-wide campaign “Travel Agencies Make a Difference,” rtk has taken a clear stand: in support of brick-and-mortar sales and personal consultation, and against a one-sided focus on price and cashback in the travel market. The campaign has now launched and brings together a variety of concrete initiatives with which rtk supports travel agencies in … Read more

Loyalty Programs in Travel Distribution: rtk Offers a Solution with the Market Leader

rtk is building on existing strengths rather than creating new siloed solutions. An expanded PAYBACK partnership offers travel agencies an effective response to cashback offers. Burghausen, February 6, 2026. The discussion surrounding proprietary bonus models in brick-and-mortar travel retail is gaining momentum. Among other factors, this is driven by the growing cashback activities of OTAs, to which an increasing number of market participants wish to respond. rtk welcomes this debate – … Read more

RTG Direct Sales Continues on Its Growth Path

The Raiffeisen Touristik Group (RTG) is consistently expanding its direct sales operations. After acquiring numerous offices in recent years, five additional travel agencies have been acquired by RTG as of November 1, 2025: Sun World in Dinslaken, M’OCEAN Reisen und Meer in Dolgesheim, Reise-Centrum Mielck in Seevetal-Maschen, and Reisebüro Bandura … Read more

Safe and convenient, but please don't make it more expensive

New rtk Study Shows: Safety and Comfort of Package Tours Are in Demand – But Many Customers Are Reluctant to Pay the Extra CostWhy Package Tours Need to Better Explain Their Value Burghausen, January 21, 2026. Package tours remain a central pillar of the German travel market and the backbone of small and medium-sized tourism businesses. A recent, representative study by rtk, conducted by the market research institute mindline among vacation travelers in … Read more