Press Release

New market research from rtk reveals: What motivates today’s travelers, and what does this mean specifically for brick-and-mortar sales? A recent study by rtk, conducted by the market research institute mindline, provides the answers. Of particular relevance to travel agencies: Travelers’ preferences are clear and play right into the strengths of in-person consultation. Read the press release

rtk Launches Industry-Wide Campaign for Travel Agencies Burghausen, February 9, 2026. With its industry-wide campaign “Travel Agencies Make a Difference,” rtk has taken a clear stand: in support of brick-and-mortar sales and personal consultation, and against a one-sided focus on price and cashback in the travel market. The campaign has now launched and brings together a variety of concrete initiatives with which rtk supports travel agencies in … Read more

rtk is building on existing strengths rather than creating new siloed solutions. An expanded PAYBACK partnership offers travel agencies an effective response to cashback programs. Burghausen, February 6, 2026. The discussion surrounding proprietary bonus models in brick-and-mortar travel retail is gaining momentum. This is driven, among other things, by the growing cashback activities of OTAs, to which an increasing number of market participants wish to respond. rtk welcomes this debate – … Read more

The Raiffeisen Touristik Group (RTG) is steadily expanding its direct sales operations. After acquiring numerous offices in recent years, five additional travel agencies have been acquired by RTG as of November 1, 2025: Sun World in Dinslaken, M’OCEAN Reisen und Meer in Dolgesheim, Reise-Centrum Mielck in Seevetal-Maschen, and Reisebüro Bandura … Read more

New rtk Study Shows: The Safety and Convenience of Package Tours Are in Demand—But Many Customers Are Reluctant to Pay the Extra CostWhy Package Tours Need to Better Explain Their Value Burghausen, January 21, 2026. Package tours remain a central pillar of the German travel market and the backbone of small and medium-sized tourism businesses. A recent, representative study by rtk, conducted by the market research institute mindline among vacation travelers in … Read more

Vienna/Salzburg – Raiffeisen-Holding Lower Austria-Vienna (Raiffeisen-Holding NÖ-Wien) has acquired a 25.1% stake in the two Austrian companies of the bestfortravel GROUP – GEO Reisen & Erlebnis GmbH and Raiffeisen-Reisebüro Gesellschaft m.b.H. (Raiffeisen Reisen). This marks Raiffeisen-Holding NÖ-Wien’s return as a shareholder in the Austrian tourism sector after several years, having previously held a stake until … Continue reading

rtk Managing Director Thomas Bösl encourages travel agencies to sharpen their focus and actively capitalize on additional opportunities in the evolving travel market. rtk sees increasing specialization as a significant opportunity for travel agencies to position themselves effectively in this dynamic market environment. rtk Managing Director Thomas Bösl observes a trend toward greater … Read more

Following the huge success of its spring premiere, the “MACHERINNEN #Touristik powered by Reiseland” initiative is kicking off the winter season with renewed energy. On December 3, dedicated women from the tourism industry will gather at the rooftop bar of the stylish Moxy Hotel in Cologne to network, share experiences, and inspire one another. The event is aimed at … Read more

The QTA Travel Summer 2025 has just come to a close to an impressive response—bigger, more inspiring, and more diverse than ever before. But there are no long breaks in this industry: True to the motto “After the travel summer is before the travel summer,” the next highlight is already set. On October 10, 2026, at 10 a.m., Halle 45 in Mainz will host … Read more

Hall 45 in Mainz was packed with tourism professionals last Saturday: Over 1,300 trade visitors attended the second QTA Reisesommer, once again making the event the largest sales event of the year. Compared to last year, the event saw growth of over 30 percent. More than 120 exhibitors from all sectors of the tourism industry presented … Read more