rtk leverages existing strengths rather than relying on new standalone solutions. The expanded PAYBACK partnership offers travel agencies an effective response to cashback programs.
Burghausen, February 6, 2026. The discussion surrounding proprietary bonus models in brick-and-mortar travel retail is gaining momentum. Among other factors, this is driven by the growing cashback activities of OTAs, to which an increasing number of market participants are seeking to respond. rtk welcomes this debate—but at the same time points out that travel agencies already have a functioning, market-proven tool available today that can be used industry-wide.
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