admin New market research from rtk reveals: What motivates travelers today, and what does this mean specifically for brick-and-mortar sales? A recent study by rtk, conducted by the market research institute mindline, provides the answers. Of particular relevance to travel agencies: Travelers’ preferences are clear and play right into the strengths of in-person consultation. Read the press release
rtk Launches Industry-Wide Campaign for Travel Agencies Burghausen, February 9, 2026. With its industry-wide campaign “Travel Agencies Make a Difference,” rtk has taken a clear stand: in support of brick-and-mortar sales and personal consultation, and against a one-sided focus on price and cashback in the travel market. The campaign has now launched and brings together a variety of concrete initiatives with which rtk supports travel agencies in … Read more
rtk is building on existing strengths rather than creating new siloed solutions. An expanded PAYBACK partnership offers travel agencies an effective response to cashback offers. Burghausen, February 6, 2026. The discussion surrounding proprietary bonus models in brick-and-mortar travel retail is gaining momentum. Among other factors, this is driven by the growing cashback activities of OTAs, to which an increasing number of market participants wish to respond. rtk welcomes this debate – … Read more
Why a travel agency? Because a vacation is more than just a click. With this clear stance, meinReisebüro24 is launching a comprehensive year-round campaign in February that confidently puts brick-and-mortar sales front and center. Under the tagline “Why a travel agency?”, meinReisebüro24 highlights the real added value that personal advice offers today and how it can be intelligently combined with modern technology. To … Read more
The Raiffeisen Touristik Group (RTG) is consistently expanding its direct sales operations. After acquiring numerous offices in recent years, five additional travel agencies have been acquired by RTG as of November 1, 2025: Sun World in Dinslaken, M’OCEAN Reisen und Meer in Dolgesheim, Reise-Centrum Mielck in Seevetal-Maschen, and Reisebüro Bandura … Read more
Ten travel professionals from rtk, Reiseland, and TVG explored the Sunshine State from October 14 to 22, 2025, at the invitation of Visit Florida and Discover Airlines. The week-long familiarization trip took them from Orlando to Fort Lauderdale and back to Orlando, combining tourist highlights, local insights, and memorable experiences. The goal was to showcase Florida as a multifaceted destination blending nature, … Read more
rtk Managing Director Thomas Bösl encourages travel agencies to sharpen their profile and actively tap into additional opportunities in the evolving travel market. rtk sees increasing specialization as a significant opportunity for travel agencies to effectively position themselves in this dynamic market environment. rtk Managing Director Thomas Bösl observes a trend toward greater … Read more
Following the huge success of its spring premiere, the “MACHERINNEN #Touristik powered by Reiseland” initiative is kicking off the winter season with renewed energy. On December 3, dedicated women from the tourism industry will gather at the rooftop bar of the stylish Moxy Hotel in Cologne to network, share experiences, and inspire one another. The event is aimed at … Read more
The QTA Travel Summer 2025 has just come to a close to an impressive response—larger, more inspiring, and more diverse than ever before. But there are no long breaks in this industry: True to the motto “After the Travel Summer is before the Travel Summer,” the next highlight is already set. On October 10, 2026, at 10 a.m., Halle 45 in Mainz will host … Read more
Everyone is talking about artificial intelligence. But how can it be applied in a practical and meaningful way in travel sales? Answers to this question were provided by the Reiseland and TVG Innovation Workshop, which took place in Mainz as part of the QTA Travel Summer 2025. The hands-on format brought AI to life: participants could touch it, try it out, and apply it in their day-to-day agency work. Read the press release
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