New rtk study shows: The safety and convenience of package tours are in demand—but many customers are put off by the extra cost
Why package tours need to better explain their value
Burghausen, January 21, 2026. Package tours remain a central pillar of the German travel market and the backbone of small and medium-sized tourism businesses. A recent, representative study by rtk, conducted by the market research institute mindline among vacation travelers in Germany, shows just how popular this form of travel is among consumers—and at the same time, the growing price pressure facing package tours and the significant challenge travel agencies and tour operators now face in conveying this value through pricing.
To the press release
